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Fabrica Gadgets

Electronic Design Objects

9VGuys, 9V batteries turned into digital puppets.

Artist Statement

As technology invades deeper and deeper into our lives, it becomes less and less personal. The mass-production of goods has swayed us away from forming emotional attachments to our ‘objects’, be it furniture, clothing or electronics.

My interest in the personalization of technology has moved me to create a series of gadgets that are inspired by object artisans such as clock/watchmakers, jewelers and other craftsmen. Each object is hand-made with enclosures that are sculpted from traditional materials such as wood.

In addition, each gadget is far from purposeful. They are simple objects, designed for their character, fun and expression.

The Objects


BlockClock is an easily-modifiable interface for the most immutable thing in existence—time (please physicists, no comments). By turning the digits of a digital clock into discrete objects, one can play around with the order of time. Flip the last two digits to give yourself an extra couple minutes of time, or stack the time to create a whole new way to countdown the hours left at work.


Pixel Doodle

The computer screen is a dexterous multi-purpose object. It's used for writing emails, playing games, watching movies, chatting with friends. PixelDoodle offers another interface that is purely for simple communications. Use the 5x7 grid of pixels to simply express your mood, or write a 2-letter message. The object connects directly to your PC/Mac over a USB connection.

Watch the PixelDoodle Video

PixelDoodle side view
PixelDoodle front view


9VGuy was spawned out of a desire to characterize simple electronic components, like making tiny sculptures out resistors and capacitors. By snapping a simple interactive circuit on top of a 9V battery, a simple object is transformed into an electronic puppet. Each 9VGuy is slightly unique, with different sounds and different color LEDs or buttons.



Fabrica Gadgets were designed for Fabrica Commuication Research Center in Treviso, Italy. Under the creative direction of Andy Cameron. Additional thanks to Federica Roncalli.